I’m trying something a little crazy. We’ll see how this works.
So, if you read Snap, Crackle, Pop with any regularity, you’ve probably heard me lament that “Jaclyn1423” is not an awesome name for an Etsy shop. I started the account as a buyer, and once I made the move into seller, I didn’t stop to think, “Now Jaclyn, is this name, which is a variation of your junior high AIM screen name, an appropriate name to use for a business?” Because if I had, I’d have said “Shit to the no.”
In my head over the years, I’ve come up with names I’d use in place of “Jaclyn1423” if Etsy ever lets us change our names.
But a friend of mine today recently showed me a shop that reeeeally made me say “hmmmmm.” It sold something very specific — let’s say pottery mugs (it wasn’t pottery mugs, but I don’t want to give the shop a shout out for a reason you’ll see shortly). And this shop was called “Pottery Mugs.” Most boring shop name ever, right? BUT, when you Googled “pottery mugs,” in search of that perfect gift, guess what came up before other big end stores that sell lots of pottery mugs? The Etsy shop.
So I’m doing a little experiment. “Jaclyn1423” doesn’t say “jewelry” at all. (It really does say “screen name from junior high, doesn’t it?) But what does? Women’s Jewelry. And guess what Etsy name hadn’t been taken yet?
So now Jaclyn1423 is, if you will, a chain. I’ve just uploaded a few new pieces to my new shop, Women’s Jewelry, just to watch the stats and see if it pulls in any extra searches from the engines. It’s all still me — it’s just labeled a little differently.
Now, I reserve the right to shut this bad boy down, oh, anytime I want. But I want to give it at least a week or so — just to see what happens. (No, I don’t plan to ditch Jaclyn1423. Unless something magical happens, but I don’t actually expect that.)
Here’s what’s currently available at Women’s Jewelry (click on any of the pics to see more):